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4 min read

How to plan thirty days of reels in one sitting

A four-stage method for deciding a month of Instagram content in about ninety minutes.

Most people who struggle to post daily do not lack ideas. They lack decisions. A single reel needs a topic, an angle, a hook, a script, a cover and a caption, and making all of those at eleven at night is how plans die. The fix is to make them once, together, when you are fresh.

Step 1: Write down who you are talking to

Before you open any AI tool, write a short block of context: what you sell, the one person you post for, the three questions customers ask most, and three words for your voice. Paste this at the top of every chat. Without it, the AI writes for nobody in particular, and it shows.

Step 2: Choose four pillars

A pillar is a promise about what kind of post a follower can expect. Four work well for a small account:

  • Teach: the posts people save.
  • Show: your product, process and working day.
  • Prove: customers and results, with permission.
  • Talk: questions and opinions that invite replies.

Give Teach and Show about a third of the month each, and split the rest.

Step 3: Write thirty hooks, then cut

Ask for thirty opening lines across your pillars in one go. Volume first, judgement second. Then test each one: is it clear with the sound off, does it name something specific, can you defend it, and could a competitor post it unchanged? Drop anything that fails two of the four. You will keep fifteen to twenty, which is plenty.

Step 4: Lay them into a calendar that fits your week

Be honest about how many posts you can manage. Then follow three rules:

  1. Never run the same pillar three posts in a row.
  2. Follow a high-effort day with a low-effort one.
  3. Keep one rest or story-only day every week.

Anchor a few posts on dates your buyer is living through: salary week, a festival, exam season, the first rain.

Step 5: Script only the week ahead

Do not script all thirty days. Script seven, film them in one session, and review on Friday. What you learn in week one should change what you write in week two.

The first sitting takes about ninety minutes. After that, posting days ask one thing of you: film what the sheet says. Reelmint gives you the prompts for each of these steps in order, and a calendar that already has the thirty rows filled in for you to edit.

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